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This business operates a digital platform in Israel for comparing and purchasing insurance products in real time across multiple providers. Users can review and buy policies for auto, travel, home, mortgage, health, and life insurance through an online interface that emphasizes transparency, speed, and personalized offers. The service functions both as a price comparison engine and as a licensed insurance broker, providing end-to-end customer support from quote generation through policy purchase and during the life of the policy, including assistance with renewals and claims handling. A significant share of Israeli car owners use the platform, which aggregates data from leading insurers and publishes an insurance price index that reflects market trends.