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Farmers Trading Company Ltd, branded as Farmers, is a mid-market department store chain headquartered in Flat Bush, Auckland, operating around 58 stores across New Zealand. It specializes in family fashion, beauty products, homewares, furniture, electrical appliances, toys, lingerie, kids' items, nursery products, and whiteware. Owned by the James Pascoe Group since 2003, the chain focuses on trendy apparel, premium beauty, and quality home merchandise with NZ-wide delivery and in-store services. Customers earn points via the Farmers Club loyalty program, redeemable for vouchers on purchases. Community support includes donations to selected charities exceeding $2.4 million annually.
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